Who We Are; Our Values

Our Values

We believe our core value lies in a strong advisory relationship with a personal, long-term approach. This starts with understanding clients’ emotional and intellectual financial needs and life goals. We help clients become informed decision-makers and prepare them for uncertainty. People want to make smart, responsible decisions about money, but conflicting emotions can complicate this. Our professional experience helps clients avoid emotional pitfalls during market highs and lows. Our duty is to provide professional, candid advice, even if it's not what they expect or want to hear.

Our experienced team offers practical solutions, helping clients navigate toward their goals. We take a holistic view of wealth management, covering investment, risk, tax, retirement, and estate planning.

Our advisory services are personalized and focused on effective risk management. We listen and serve professionally, with integrity, transparency, and clarity.

From a humble beginning, with a commitment to truth-telling and continuous learning, Ivan Bullerman started in 1978 what became Financial Resource Advisors. The need to provide access to, and education about, financial strategies fueled the passion to succeed. It is still the reason we exist.
We have deliberately chosen to use images and videos that depict hikers and guides because that analogy fits so well. We often talk about the financial journey we are on, choosing the right path, how everyone’s destination is their own… all fitting nicely into the mental picture we have of a hike. That’s a starting point for our logo and the tagline describes our role: We Guide. You Decide.
Distance from the ‘office’ makes no difference in the level of service and individual care FRA shows its clients. While many clients reside in the Cedar Valley and Iowa, we serve many clients living in other states across our nation.
We offer independent wealth management, guiding you in financial planning, investments, insurance, and tax strategies to help you pursue your personal goals. Our advisors continuously update their education to stay current in the fast-moving industry and better serve our clients.
We can refer you to business partners, peers, and community groups our advisors regularly collaborate with, ensuring clients benefit from the strength of these resources*.
*You are under no obligation to use the services of any of these professionals, and may choose any qualified professional to provide tax, legal, and mortgage services. These entities and their services are not affiliated with LPL Financial and Financial Resource Advisors.

Our Partnerships

FRA believes that supporting our community, being good financial stewards, and promoting financial literacy all give added meaning to what we do every day. We select non-profit partnerships to focus our time and donations. It is also a way our team can create deeper understanding and connection to our community.

Below are the links to our four local and regional partners. Click on them to learn more about why our staff thinks they help make our world better.

Learn more

Periodically we will host gatherings, webinars, or learning opportunities. Signing up for our communication means you can stay in the loop!

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