Broker-Dealer
Supportive
Cetera Advisors
As an independent firm, Financial Resource Advisors can choose which broker-dealer we want to serve our team of fiduciary financial advisors. We proudly work with Cetera Advisors, a broker dealer with Cetera Financial Group based out of San Diego, CA. Cetera does not set sales quotas, nor do they have proprietary investment products we are required to promote. They support FRA by executing trades, offering administrative solutions, providing compliance oversight and conducting regular audits.
Our Custodians
Pershing & Cetera Investment Services
While our broker-dealer supervises and facilitates the trading that converts your cash into invested assets, those assets are held by a Custodian. Pershing custodies brokerage accounts while Cetera Investment Services custodies individual retirement accounts. Custodians are required to meet net capital requirements and are subject to regular audits, both internally and by independent firms, to ensure the appropriate handling, segregation and protection of investors’ assets. Pershing is a subsidiary of the Bank of New York Mellon Corporation, one of the world’s leading providers of securities services.
Our Research Partner
Cetera Investment Management
Cetera Investment Management is a team of financial experts who provide investment research, asset allocation guidance, portfolio monitoring tools and more to Cetera Advisors. Their tools and insights help our advisors deliver advice that best meets your needs.